About
Hey, I’m Latoya – your beauty biz plug.
I’m not some marketing guru sitting in a glass office with a ring light and a fake smile. I’m a real woman who knows what it’s like to build a brand from the kitchen table, on a tight budget, with 100 tabs open and no backup plan.
I started Ayotal Services because I got tired of seeing beautypreneurs struggle to keep up with content, post consistently, or figure out how to turn their talent into real income online. Most of them weren’t lazy… they were overwhelmed. No plan, no time, and definitely no strategy. Sound familiar?
I’ve been there.
A Little About Me (The Real, Unfiltered Version)
I’m a mom, a dialysis warrior, and a multi-business owner with a sharp eye for strategy and a deep love for the beauty industry. I’ve worked in retail, customer service, and corporate chaos, so I know what burnout feels like, and I refuse to glamorize it.
What I do glamorize?
Simplicity. Clarity. And systems that do the work while you’re living your life.
That’s what Ayotal is built on… plug-and-post content kits, no-fluff strategy guides, and marketing tools that help you stay visible without being glued to your phone.
My Passion
At my core, I’m deeply passionate about helping beautypreneurs build profitable businesses that don’t come at the expense of their peace, time, or mental health. I’ve seen too many talented women get stuck in a cycle of burnout, confusion, and comparison, not because they aren’t capable, but because no one ever showed them a strategy that actually fits their life. I know that struggle firsthand. As a mother, a dialysis warrior, and a multi-business owner, I’ve had to learn how to navigate real-life challenges while still showing up for my goals. I’ve been the woman who felt behind, overwhelmed, and invisible online, and I made it my mission to change that not just for myself, but for every woman walking that same path.
That’s why I created Ayotal. I wanted to build something that made marketing easier, not more stressful. I don’t believe in doing all the things just to keep up. I believe in doing the right things, the smart things, and setting up systems that let you grow even when life is life-ing. Furthermore, I pour my heart into creating caption kits, digital planners, and content tools that actually make sense for busy service providers. Not only that, but I care about helping beauty pros stop winging it and start showing up with intention, confidence, and results they can feel proud of.
This isn’t just business for me… it’s purpose. I’m passionate about giving other women the tools I wish I had when I was starting out. Tools that save time. Strategies that make sense. Systems that free you, not trap you. My joy comes from watching other women succeed on their own terms, build wealth through their talents, and create the kind of life that doesn’t just look good on the outside, but feels good, too.